Andrea Tagamasau
Public Relations Officer
Port Moresby
Summary
Accomplished Public Relations and Communication Manager with a proven track record at Trukai Industries Ltd, enhancing corporate visibility and engagement through strategic planning and creativity. Expert in managing high-impact projects and fostering partnerships, demonstrating exceptional organizational and interpersonal skills. Achieved significant improvements in corporate communication efficiency and stakeholder satisfaction.
Overview
16
16
years of professional experience
Work History
Public Relations and Communication Manager
Trukai Industries Ltd
09.2021 - Current
- Developing and implementing corporate calendar plans and activities for each new financial year by utilizing existing sponsorships and partners, in line with overall business and organizational goals.
- Managing all Trukai Industries’ Sponsorship and Donations programs and budget.
- Ensuring sponsorships and donations support are within and comply with the SunRice Group’s Political Activities, Sponsorships and Donations and Anti Bribery and Corruption Policies
- Liaise with Non-Government Organizations, Government institutions and other corporate organizations to drive Corporate Social Responsibility and Sustainability programs in communities
- Managing the content and layout of all corporate print materials for agriculture and cultural shows, expos and promotional awareness.
- Managing the development of quarterly newsletter for internal distribution
- Negotiating and managing advertising through media buying
- Managing content for corporate advertising and coordination of external production and website content development
- Managing social media communication and platforms
- Managing corporate communication projects with internal and external stakeholders by ensuring project expectations are met
- Preparing and managing press releases, senior management statements and speeches
- Submitting monthly sponsorship and donation reports and reconciliations and monthly media monitoring reports
- Creating and monitoring corporate social responsibility projects or program
- Working closely with the SunRice Group’s Corporate Affairs team to ensure communication and sustainability programs are within the Group’s business objectives.
- Liaising with the Legal team to facilitate the process of developing Service Level Agreements and trademarking intellectual properties associated with the brand
- Working closely with the Group Corporate Affairs and Legal teams to create sponsorships and donations and social media policies for the PNG business.
Marketing and Communication Officer
International Education Agency of PNG
05.2019 - 09.2021
- Created and implemented brand awareness through strategic marketing campaigns.
- Developed guidelines and procedures for the company in relation to media and marketing
- Managed and coordinated the Media and Marketing team to ensure all enquiries and requests from internal and external customers were met on time
- Developed and implemented IEA branding guidelines
- Wrote and distributed press releases, newsletters, media invites, sponsorship proposals, news feeds and social media content
- Collaborated and created innovative marketing campaigns for IEA schools
Marketing Executive
Digicel PNG
10.2017 - 12.2017
- Planned and executed events and marketing programs to increase qualified leads.
- Monitored and compiled weekly competitor analysis report
- Liaised with the media about advertising costs and schedules
- Ensured all campaign expenses were within budget and acquitted by month end
- Contributed, collaborated and coordinated the development of market campaign materials with design agencies
- Managed and coordinated members of the marketing team during campaign launches and activations
- Wrote speeches, advertisement scripts and press releases
- Ensured the proper and correct use of the brand per branding guidelines
Public Relations Coordinator
Digicel PNG
08.2014 - 09.2017
- Contact person for media relations
- Briefed and managed the activities of design agencies on key campaigns
- Developed detailed marketing implementation plans for specific projects and campaigns
- Ensured the implementation of projects and campaigns per creative briefs, budgets and deadlines
- Vetted advertisement write up and design artwork
- Managed digital marketing
- Copy writing
News Sub Editor
South Pacific Post
01.2013 - 09.2013
- Assisted in maintaining a consistent editorial voice across all news sections by collaborating with senior editors on tone and messaging strategies.
- Reported, edited and laid out newspaper and magazine pages
- Liaised with advertising clients about their advertorials
- Reported and edited articles for a monthly magazine
- Edited magazine layout before print
- Planned and directed photo shoots
- Photographer at events
Business News Reporter
South Pacific Post
10.2012 - 12.2012
- Established credibility as a news reporter by cultivating strong relationships with sources and maintaining ethical journalism standards
Public Relations Intern
Institute of National Affairs
11.2008 - 12.2008
- Maintained and updated media contact lists and databases for ease of access
- Compiled newsletters and other publications
- Designed advertisements for newspapers
- Disseminated media invites for workshops, events and special media conferences.
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
Education
Certificate IV in Leadership And Management - Leadership
Graduate Business School of Victoria
04.2001 -
Bachelor in Communication Arts, Journalism - Public Relations And International Relations
Divine Word University
Madang 04.2001 -
Skills
Organizational Skills
Planning
Communication Skills
Interpersonal skills
Problem Solving
Creativity
Team Work
Active Listening
Decision Making
Time Management
Adaptability
Management Skills
Analytical Skills
Technical Skills
Presentation Skills
Project Management
Critical Thinking
Attention to Detail
Customer Service
Marketing Skills
Accomplishments
- Negotiated media contracts to get more return on investment
- Utilized Brand Ambassadors to extend corporate and brand messages
- Worked with Buk bilong Pikinini to publish books about Nutrition Literacy and currently working on launching this program as a curriculum in all Buk bilong Pikinini Library Learning Centres in PNG
- Registering trade marks for Trukai Industries' Tru Hero campaign
- Increased social media followers for the Roots Rice page by 100%
- Established Trukai Industries as a leader in social media advertising in PNG
- Conceptualized a budget tracker to manage and monitor sectorial budget by utilizing my team member's skill
- Creating and managing CSR programs nationwide
- Worked with the Legal Team to develop agreements for an array of partners valuing over K1million
- Coordinated a unique approach for Trukai's paddy to plate process at the Morobe Show by incorporating our nutrition program. This involved Buk bilong Pikinini and resulted in Trukai Industries winning the Grand Exhibitor Award for the second time at the Morobe Show.
- Successfully organizing and coordinating Trukai's participation at the 2024 Port Moresby Golf Tournament.
Timeline
Public Relations and Communication Manager
Trukai Industries Ltd
09.2021 - Current
Marketing and Communication Officer
International Education Agency of PNG
05.2019 - 09.2021
Marketing Executive
Digicel PNG
10.2017 - 12.2017
Public Relations Coordinator
Digicel PNG
08.2014 - 09.2017
News Sub Editor
South Pacific Post
01.2013 - 09.2013
Business News Reporter
South Pacific Post
10.2012 - 12.2012
Public Relations Intern
Institute of National Affairs
11.2008 - 12.2008
Certificate IV in Leadership And Management - Leadership
Graduate Business School of Victoria
04.2001 -
Bachelor in Communication Arts, Journalism - Public Relations And International Relations
Divine Word University
04.2001 -
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