SAP
Valerie Tenambo
Brand Activation Officer
Port Moresby,NCD
Summary
Enthusiastic and passionate team-focused Brand Activation Officer with 10 years of experience in Sales & Brand Marketing in a fast-paced and competitive environment. Eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in PNG's Forestry Industry.
Overview
11
11
years of professional experience
15
15
years of post-secondary education
Work History
Brand/Trade Activation Officer
British American Tobacco (PNG) Ltd
Port Moresby, Papua New Guinea
10.2019 - Current
- Drives the execution of BAT brand plans which are aligned to Marketing, Brand Portfolio and Consumer Space Strategies which will assist in the achievement of brand objectives
- Defines/Gets data (tobacco sales volumes - brand performance, pricing, costs, etc.)
- Develops and seeks approval of Business Case for Brand
- Seeks BAT PNG Legal & External Affairs approvals
- Engages Executive Committee and BAT internal stakeholders (Marketing Finance, Procurement, Key Accounts, National Field, and Supply Chain and Security) on proposed Brand initiative
- Develops and follows up on project’s budget approval
- Drives and develops G2M plan for each brand initiative
- Attends New Product Introduction meetings
- Drives and follows up execution based on the launch strategy - Manages Brand Coordinator(2/3 day a week
Trade Activation Coordinator
British American Tobacco (PNG) Ltd
Port Moresby, Papua New Guinea
06.2015 - 09.2019
- Supported the execution of brand plans to ensure that Brand objectives were achieved
- Executed local marketing mix elements (promotion, price management and distribution) for Global and International Focus Brands
- Drove purchase order raising process, ensured necessary approvals were done on a timely manner, and monitored/reported Brand Spend Expenditure so that the project spending was within allocated budget.
- Handled communications between Brand Marketing, Trade Marketing, Procurement, and Supply Chain to ensure activities were effectively implemented as per plan.
- Managed external suppliers to ensure that day-to-day activities related to Brand programs were performed with the required quality and agreed cost & timelines
- Supported the development of innovative and impactful promotional activities/ plans that assisted in the Brand programs
Customer Sales Representative
British American Tobacco (PNG) Ltd
Port Moresby, Papua New Guinea
11.2012 - 05.2015
- Assisted Key Accounts Executives in following up, securing and processing customer orders through SAP application software to achieve sales targets for for Papua & New Guinea Islands Region
- Assisted call-in customers with questions and orders through skilled negotiations
- Resolved concerns with products or services to help with retention and drive sales.
- Maintained and managed customer accounts through follow up of receipts collections to ensure that there were no overdue payments and that accounts were current and below credit exposure
- Collaborated with Finance and Supply Chain to have orders delivered On-Time-In-Full.
- Collaborated with Supply Chain & Key Accounts executives to develop and implement mitigation plans for potential stock expiry issues in the respective BAT warehouses and customer outlets.
- Established and maintained rapport with customers to achieve sustainable business relationships
Receptionist
British American Tobacco (PNG) Ltd
Port Moresby, Papua New Guinea
01.2011 - 10.2012
- Answered central telephone system and directed calls accordingly.
- Oversaw inventory materials monitoring, requisitions and supply re-stocking.
- Maintained building security by monitoring logbook and issuing visitor badges.
- Received and routed business correspondence to correct departments and staff members.
- Coordinated admin transportation for staff and daily office taskings
- Answered large volume of incoming calls daily to resolve customer issues and schedule appointments.
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Managed multiple tasks and met time-sensitive deadlines.
Education
Year 1 - 8
Coronation Primary School
Port Moresby, NCD 01.1996 - 12.2003
Year 9 - 12
Gordon Secondary School
Port Moresby, NCD 01.2004 - 12.2007
Bachelor of Science
University of Papua New Guinea
Port Moresby, NCD 02.2007 - 11.2009
Diploma in Accounting
International Training Institute
Port Moresby, NCD 03.2010 - 11.2010
Skills
Brand Marketing
Understanding Market Data & insights for Brand Portfolio Strategy Development
Business Development
Value-Based Selling/Nagotiation
Project Management
Team Player
MS Office Excel
MS Office Word
MS Office Powerpoint
Software
HIVE MARKETING
Timeline
Brand/Trade Activation Officer
British American Tobacco (PNG) Ltd
10.2019 - Current
Trade Activation Coordinator
British American Tobacco (PNG) Ltd
06.2015 - 09.2019
Customer Sales Representative
British American Tobacco (PNG) Ltd
11.2012 - 05.2015
Receptionist
British American Tobacco (PNG) Ltd
01.2011 - 10.2012
Diploma in Accounting
International Training Institute
03.2010 - 11.2010
Bachelor of Science
University of Papua New Guinea
02.2007 - 11.2009
Year 9 - 12
Gordon Secondary School
01.2004 - 12.2007
Year 1 - 8
Coronation Primary School
01.1996 - 12.2003