Summary
Overview
Work History
Education
Skills
Accomplishments
Origin
IDENTIFICATION
Timeline
Generic
Li Fu

Li Fu

Western Express Aviation Ltd. PO Box 188, Kiunga. Western Province

Summary

Accomplished Chief Executive Officer with a proven track record at Western Express Aviation Ltd, adept in strategic planning and organizational leadership. Spearheaded revenue growth through innovative strategies, leading successful acquisitions to expand market share. Excelled in financial management and fostering collaborative environments, significantly enhancing operational efficiency and stakeholder relationships.

Overview

20
20
years of professional experience

Work History

Chief Executive Officer

Western Express Aviation Ltd
09.2021 - Current
  • Established foundational processes for business operations.
  • Negotiated favorable contracts with suppliers and vendors, ensuring cost-effective procurement processes.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
  • Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
  • Drive continuous improvement by fostering a culture of collaboration, accountability, and open communication across all levels of the organization.
  • Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Implemented strong financial controls, ensuring accurate reporting and solid decision-making capabilities.
  • Cultivated a positive company culture, promoting employee engagement and retention through tailored initiatives.
  • Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.

Managing Director

RainFox Trading Ltd
04.2005 - Current
  • Established foundational processes for business operations.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
  • Increased company revenue by implementing innovative business strategies and expanding product offerings.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.

Education

High School Diploma -

Pom Grammer College
Boroko East - NCD
12-2000

Skills

  • Organizational leadership
  • Executive leadership
  • Strategic planning
  • Project management
  • Financial management
  • Business development
  • Process improvements
  • Relationship management
  • Revenue generation
  • Operations management
  • Operational oversight
  • Business planning

Accomplishments

  • Establishment of Rainfox Trading Ltd (PNG)
  • Establishment / Partnership of L&J Transport (PNG)
  • Establishment of Western Express Aviation Ltd (PNG)
  • Establishment of Rainfox Trading Ltd (Austrailia)

Origin

Country  of Origin: China

Province of Birth:   Xinjiang

Date of Birth:          30th May 1980

Citizenship:              Papua New Guinean

Residency:                Port Moresby


IDENTIFICATION

PNG PASSORT; Valid Current

PNG DRIVERS LICENCE: Lic. No. - 20624200 Valid Current

National Airport Corporation ID: KIU-12297 Valid Current

Timeline

Chief Executive Officer

Western Express Aviation Ltd
09.2021 - Current

Managing Director

RainFox Trading Ltd
04.2005 - Current

High School Diploma -

Pom Grammer College
Li Fu