Fatima Oblefias
Experienced Marketing Professional
Port Moresby,NCD
Summary
Innovative and collaborative marketing professional with 15+ years of experience in delivering exceptional marketing campaigns that drive profits, increase market shares and strengthens customer dominance. Exceptional communicator and organized manager with strong problem solving skills.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Retail Merchandising Manager
Samsung
04.2023 - Current
- Collaborates with the marketing team to develop and implement effective merchandising strategies that is aligned with Samsung's brand image and target market.
- Maintains retail displays that showcase Samsung mobile phones and other products that will entice customers to make a purchase.
- Conducts regular store visits for the major retailers in Papua New Guinea to ensure that product displays are set up correctly, shelves are fully stocked, and promotional materials are displayed in a prominent manner.
- Develops and maintain strong relationships with the store managers and staff to ensure that Samsung mobile phones receive optimal placement and visibility.
- Conducts price monitoring for Samsung mobile phones and its major competitors in PNG market.
- Monitors competitor strategies and adjusts merchandising tactics accordingly to maintain a competitive edge in the market.
- Achieves consistent visual excellence by adhering to Samsung's merchandising standards in all displays.
- Analyzes sales data to identify trends and optimize product placement that results to revenue growth.
National Sales and Marketing Manager
RD Tuna Canners Ltd
11.2014 - 11.2020
- Managed all local canned tuna brands: Low-priced: Dolores, Diana I Mid-priced: Diana Blu, Diana Premium I Premium: Dolly, Gold Seas
- Provided support in the planning and implementation of initiated programs to ensure that each region in Papua New Guinea will achieve its proper sales growth and development.
- Created and implemented ATL & BTL marketing strategies, which balanced the over-all established direction and objectives of the Local Sales and Marketing department.
- Developed marketing plans that helped in improving the effectiveness of core marketing processes, such as new product development, brand management, sales, public relations and effective projection of good corporate image.
- Managed brand financials and profitability
- Monitored regularly sales performance, profit, and market share.
- Explored new market possibilities, business opportunities, & new innovative product ideas.
- Tracked progress & performance of assigned products and keeps track of all market activity of competitors.
Education
Bachelor of Arts - Communication Arts
University of Santo Tomas
Metro Manila, Philippines04.2003
Skills
- Marketing Strategy Development
- Brand Development
- Market Research Analysis
- Social Media Marketing
Certification
- Creative Branding on Digital, Certified Digital Marketer (CDM) - October 2021
- Designing Customer Experience, CDM - October 2021
- Search Engine Optimization, CDM - October 2021
- Online Digital Marketing Fundamentals, CDM - November 2021
- Social Media Program, CDM - December 2021
Timeline
Retail Merchandising Manager
Samsung
04.2023 - Current
National Sales and Marketing Manager
RD Tuna Canners Ltd
11.2014 - 11.2020
Bachelor of Arts - Communication Arts
University of Santo Tomas
Similar Profiles
Mousa ALFIFIMousa ALFIFI
Supervisor at SamsungSupervisor at Samsung
Carelle Berry MampasuCarelle Berry Mampasu
Scheduler and Customer Service Associate at SamsungScheduler and Customer Service Associate at Samsung
Rajneesh KaurRajneesh Kaur
Credit Collections Specialist at SAMSUNGCredit Collections Specialist at SAMSUNG