Caleb Pondros

• Data analysis:

- (Internal Data) Analyzing & interpreting Business Intelligence (BI) data in order to understand & forecast business trends, identify business opportunities or risks & provide recommendations to the business.

- (External Data) Analyzing & interpreting external data such as Tebutt Media surveys to understand the behaviors of the mass population & understand where to invest business resources. Other external data includes scan data from customers which then needs to be interpreted & actionable items can be created in order to see business growth or curb business declines, etc

• Category/Brand Management,
• Campaign/Go-to-Market Plans & Execution,
• Managing a team of 6 promotional (brand ambassadors)
• Managing all marketing collateral & stock inventory
• New Product introduction into our market based on market research, competitor data & sales forecasting, Communication of all brand strategies, messaging, product changes, transitions, deletions of products under the Personal Care category.

• Assist in coordinating go to market strategies for the sales & marketing team.
• Provide support to the sales team during promotional events.
• Collecting and compiling competitor data/activity and providing to the sales and marketing team, Conducting branding audits for all company branding (Signage, etc.) and conducting the refreshing of all company signage in PNG, All other administrative duties for the marketing department.

• Operate on tight schedules, working under pressure & until late if needed to, Coordinate delivery of mail and other associated goods, Developed and learned how to manage & speak to disgruntled employees and clients, Filing and administrative and banking duties, Ensure all operational amenities are stocked, Posting of security guards to locations and support in escort jobs when required, Liaise with authorities when required.

• Learnt to work alongside expatriates, a much diversified workforce, Challenging working with colleagues of different cultures & traditions in order to achieve the same goals week in week out, Developed great liaison skills & correspondence with parts of our organization as our head office is located in Wewak & Mother Company in Taiwan, Learnt how to register fishing vessels with National Maritime Safety Authority, apply for radio communication equipment onboard with National Information & Communications Technology Authority, fishing licenses with the National Fisheries Authority, etc.

• Manage porters, drivers & other grounds staff in ensuring flights were unloaded and all cargo intact & accounted for up until picked up by customers, Learnt how to use & manipulate a cargo computer system called “SkyChain”, very sophisticated system, Worked shifts from as early as 4am to as late as 9pm.